Chicago may have its fair share of frosted delights, but now that
Sprinkles is headed our way, sub-par imitations simply won’t do. I can attest
to the scrumptuousness of this Beverly Hills-based bake shop – and I’m not
even a cupcake person (though my personal favorite is mocha).
Slated to open @ 50 East Walton Street July 26th. Don’t delay!
Update: Sprinkles is open, and the cupcakes are indeed as savory as I remember from my years in L.A. In short, here’s why:
1) They don’t try to be what they’re not. They aren’t couture cupcakes, nor do they pretend to be fashioned for kiddie b-day parties. They are mature, adult delights, without being snobby (yes, a dessert can be a snob)
2) They get the minimalist and modern aesthetic while being warm and welcoming. It’s all about the color palate.
3) They are sensual. Creamy, moist – okay, I’ll stop, but really, sharing a cupcake is way more romantic than grabbing a beer (suitor, take note).